Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a part of Chrysler considering that 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its prior proprietor American Motors Corporation (AMC).
Jeep’s current item selection consists solely of sport utility cars and off-road cars, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck marketplace in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV segment, a marketplace segment the Wagoneer is regarded as to have produced. Jeep sold one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best selling brand in the U.S. throughout the very first half of 2017. In the U.S. alone, over 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep had been spun off into a separate company, it is estimated to be worth between $22 and $33.5 billion—slightly far more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been utilized as U.S. Army slang for new recruits or cars, but the Planet War II “jeep” that went into production in 1941 especially tied the identify to this light military 4×4, arguably producing them the oldest four-wheel drive mass-production cars now recognized as SUVs. The Jeep grew to become the primary light four-wheel-drive automobile of the United States Army and the Allies throughout Planet War II, as nicely as the postwar period. The phrase grew to become frequent throughout the world in the wake of the war. Doug Stewart mentioned: “The spartan, cramped, and unstintingly practical jeep grew to become the ubiquitous Planet War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the authentic Series I Land Rover. Several Jeep variants serving similar military and civilian roles have considering that been designed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever considering that Willys-Overland launched production of the very first CJ or Civilian Jeep branded versions there in 1945. Its replacement, the conceptually constant Jeep Wrangler series, stays in production considering that 1986. With its sound axles and open top, the Wrangler has been referred to as the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep versions (the CJ-5 and the SJ Wagoneer) appreciated extraordinary 3-decade production runs of a single body generation.
In lowercase, the phrase “jeep” continues to be utilized as a generic phrase for cars inspired by the Jeep that are appropriate for use on rough terrain.