Irrespective of who is getting marketed to, a number of elements, such as the perspective the marketers will use. These market place orientations establish how marketers will approach the planning stage of marketing. This leads into the marketing mix, which outlines the specifics of the product and how it will be offered. This can in turn, be affected by the environment surrounding the product , the outcomes of marketing investigation and market place investigation, and the qualities of the product’s target market place.
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Once these elements are determined, marketers have to then determine what techniques will be utilised to market place the product. This decision is based on the elements analyzed in the planning stage as nicely as exactly where the product is in the product lifestyle cycle.